98967 CPT Code: Medical Administrator’s Complete Guide (2025)

Table of Contents

Article Summary: 

For medical administrators managing telehealth services, 98967 CPT code covers intermediate-length telephone assessments lasting 11-20 minutes by non-physician healthcare professionals. With an average reimbursement ranging from $27 to $49, proper implementation can add significant revenue to your practice. 

💡 Practices implementing this code effectively report annual revenue increases of $54,720 or more.

Introduction

Telehealth billing continues to evolve, and capturing revenue from telephone assessments has become crucial for practice sustainability. 98967 CPT Code represents a key opportunity to optimize your revenue cycle while ensuring compliant billing for services your clinical staff already provides.

1. Breaking Down CPT Code 98967

Medical billing complexity increases with telehealth services. Before diving into specific requirements, medical administrators need to understand how 98967 CPT code fits into their revenue cycle

This intermediate-length phone assessment code serves as a bridge between brief check-ins and complex consultations, offering significant revenue potential when properly documented and billed.

A flowchart illustrating the workflow for CPT code 98967 for medical practices. The steps are: 1. Patient initiates the call, 2. Non-physician conducts 11-20 minute assessment, 3. Documentation is completed, 4. Code is billed, 5. Reimbursement received.

Understanding the specific requirements of 98967 CPT code helps prevent denied claims and optimize reimbursement. This code has distinct components that your billing staff must verify before submission:

ComponentRequirementAdministrative Notes
Time Range11-20 minutesMust be continuous time
Provider TypeNon-physicianCredentials must be verified
Patient TypeEstablished onlyVerify status before billing
InitiationPatient-initiatedDocument who initiated contact
DocumentationFull assessmentUse structured templates

2. Code Comparison and Selection: CPT 98967 vs. Related Telehealth Codes

Selecting the right billing code directly impacts your practice’s revenue. While 98967 CPT code covers intermediate-length calls, it exists within a family of related codes

Understanding these relationships helps prevent coding errors and optimizes reimbursement opportunities across different service lengths and provider types.

Medical administrators need to understand how 98967 fits into the broader telehealth coding landscape. Here’s how this code compares to related services: 

CodeDurationProvider Level2025 Rates*Best Use Case
9896711-20 minNon-physician$27-$49Standard telephone assessment
989665-10 minNon-physician$14-$25Brief check-ins
9896821-30 minNon-physician$41-$73Complex cases
9944211-20 minPhysician$90-$110MD/DO assessments
G20125-10 minAny qualified$15-$30Virtual check-ins

*⚠️Rates vary by location and payer. Verify current rates for your area.

3. Documentation Requirements

Documentation serves as the foundation for clean claims and audit protection. Every telephone assessment under CPT 98967 requires specific elements to support medical necessity and justify reimbursement. Proper documentation not only ensures payment but also protects your practice during audits.

Proper documentation directly impacts reimbursement success. Here’s your essential documentation framework:

Required ElementDetailsVerification Method
Time Documentation• Start/end times• Clinical discussion duration• Total encounter timeEHR timestamps
Patient Information• Consent for telehealth• Reason for contact• Current symptomsPatient record
Clinical Assessment• Findings• Changes from previous• Current statusProgress notes
Plan of Care• Recommendations• Follow-up needed• Resources providedCare plan

4. Revenue Optimization Across Regions 

Geographic location significantly impacts reimbursement rates for telehealth services. Understanding these regional variations helps you set realistic revenue goals and identify opportunities for optimization. Each region presents unique challenges and opportunities for maximizing your 98967 reimbursement.

Regional reimbursement variations create opportunities for revenue optimization. Here’s what to expect across different areas:

RegionRate RangeKey Factors
Northeast$35-$49Higher operating costs
Midwest$27-$42Standard market rates
South$30-$45Competitive market
West$32-$47Variable by state
Map of the United States showing estimated CPT Code 98967 revenue by region.

5. Building a Compliance Framework

Compliance isn’t just about following rules; it’s about creating sustainable revenue streams. A robust compliance program for CPT 98967 billing protects your practice while ensuring maximum legitimate reimbursement. This dual approach safeguards both your revenue and your reputation.

Managing compliance requires systematic oversight. Here’s your compliance framework:

AreaRequirementsMonitoring Method
Provider Credentials• Current license• Required certificationsMonthly verification
Time Tracking• Accurate logs• Service durationDaily audits
Patient Eligibility• Insurance status• Service frequencyPre-service check

6. Implementation Strategy 

Implementing new billing processes requires careful planning and execution. A structured approach to CPT 98967 implementation ensures staff buy-in, minimizes disruption, and accelerates time to revenue. This phase-based strategy helps practices avoid common pitfalls while optimizing results.

Successfully implementing 98967 billing requires a structured approach:

PhaseActionsTimeline
Planning• Staff training• EHR setup • Template creationWeek 1-2
Testing• Trial period• Process refinement• Staff feedbackWeek 3-4
Full Launch• Go-live• Monitoring• AdjustmentsWeek 5+

7. Common Challenges and Solutions

Every practice faces obstacles when billing telephone assessments. Understanding common challenges with CPT 98967 billing helps you prevent problems before they impact revenue. These proven solutions address the most frequent issues administrators encounter.

Here are the most frequent issues administrators face with 98967 billing:

ChallengeImpactSolution
Incomplete DocumentationDenied claimsStructured templates
Time Tracking ErrorsUnderpaymentAutomated systems
Wrong Code SelectionRevenue lossStaff education
Missing ConsentCompliance riskPre-call checklist
A list of costly billing pitfalls for medical administrators using CPT code 98967, including missing or incomplete documentation, selecting the wrong CPT code, failing to maintain accurate time logs, and overlooking patient consent for telehealth services.

8. Technology Integration: Leverage EHR for Maximum Efficiency

Your practice management system plays a crucial role in CPT 98967 billing success. Modern technology solutions streamline documentation, prevent errors, and accelerate reimbursement. Proper system configuration ensures consistent, compliant billing processes.

Your practice management system should support these key functions:

FunctionPurposeBenefit
Time TrackingAccurate service durationClean claims
TemplatesStandardized documentationCompliance
AlertsSame-day service checksPrevent denials
ReportsRevenue monitoringOptimization

9. Financial Performance Metrics

Tracking specific metrics helps you evaluate your CPT 98967 billing performance. Understanding these key indicators allows you to identify problems early and optimize your processes for maximum revenue capture. Regular monitoring ensures sustained financial success.

Here’s what successful implementation looks like:

MetricTargetNotes
Monthly Claims120Average volume
Clean Claim Rate93%+Industry benchmark
Revenue Per Claim$38Average reimbursement
Monthly Revenue$4,560Potential impact

10. Action Steps: CPT 98967 Implementation

Successful implementation of CPT 98967 billing requires a structured approach. This actionable roadmap guides you through the essential steps, from initial planning to full implementation

Following these steps ensures a smooth transition and optimal results:

StepWhat to Do
Audit ProcessesCheck documentation quality
Review claim denials
Test staff knowledge
Update SystemsAdjust EHR templates
Add time-tracking tools
Set up reminders/alerts
Train StaffTeach coding requirements
Explain documentation rules
Show how to track time

Conclusion

Mastering CPT code 98967 brings substantial benefits to your practice’s revenue cycle. Focus on documentation accuracy, staff training, and consistent monitoring to optimize reimbursement rates. Remember: clean claims start with proper documentation and end with regular audits.

A banner promoting revamping medical claim billing processes. It features a friendly medical administrator and highlights the benefits of streamlined, compliant, and customized solutions, including increased revenue, time savings, and reduced denials.

“Don’t let overlooked opportunities cost your practice. Start optimizing your telehealth billing today and watch your revenue soar! 📈 Ready to make every minute count? Contact MCB Collects for expert administrative solutions tailored to your needs.”

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Lacey M.

With a strong background in medical writing, Lacey M. specializes in breaking down complex healthcare and medical billing topics into clear, practical insights. Partnering with Webtec Agency, she writes in-depth articles on healthcare administration, medical coding, revenue cycle management, and insurance regulations. Her work is fueled by meticulous research and a dedication to accuracy, helping professionals and patients navigate the ever-evolving landscape of medical billing and compliance.

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